Post: Activision's solution to Black Ops piracy
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10-19-2010, 12:05 AM
#1
richbuckby
Little One
Activision and Treyarch are poised with a problem right now. Call of Duty: Black Ops has leaked online and gamers will be downloading the title very shortly. Though leaks are nothing new to the industry, when a leak of a AAA title occurs, the publisher and developer quickly try to find the source of the leak and patch it before any harm can be done. Last year, Call of Duty: Modern Warfare 2 was leaked early and the problem was taken care of with the cooperation of police and private instigators. Currently, Treyarch’s community manager, John Olin, is making an effort to stop the leak but through a means that is less than aggressive: negotiation -- reported via HookedGamers.
Pirates to the game industry can be devastating to sales, profits, and can lead companies hurting at the end of the day when a game sells far fewer copies than projected thanks to a massive leak. The PSP has suffered gravely from this as many big releases are pirated and gamers download the file opposed to buying the game. The Xbox 360 has had its fair share of pirated game release and some of those titles have turned out less than stellar sale performances.
With Call of Duty: Black Ops now the latest victim, what is Activision’s and Treyarch’s best move to counter the pirates? Is negotiating the best means at the current time to combat them or can they do other measures to secure the title a strong retail launch and not be hurt by pirated versions of the game. Like Call of Duty: Modern Warfare 2, having police and private investigators take on the assignment may prove beneficial, but should a more extreme course of action be conducted?The most prevalent options open to Activision are to either find the source of the leak online and take it down, find those responsible for it and either press charges against them for damages to sales the game may endure, or, possibly, release the game early and stop the leak by making the game massively available to the masses before the scheduled launch. The latter option may sound like the best option, but release dates are carefully chosen for a number of reasons and with a release as big as Call of Duty: Black Ops, the extra time used from now to release is the ensure the game has sufficient copies to meet the massive demand the game will see day one.
Though those are only a few options that can be done to counter the leak, but is Activision and Treyarch making the best decision to counter them through negotiation or should they go with something stronger? What do you feel needs to be done against this issue and what would be the best means in doing so?
Pirates to the game industry can be devastating to sales, profits, and can lead companies hurting at the end of the day when a game sells far fewer copies than projected thanks to a massive leak. The PSP has suffered gravely from this as many big releases are pirated and gamers download the file opposed to buying the game. The Xbox 360 has had its fair share of pirated game release and some of those titles have turned out less than stellar sale performances.
With Call of Duty: Black Ops now the latest victim, what is Activision’s and Treyarch’s best move to counter the pirates? Is negotiating the best means at the current time to combat them or can they do other measures to secure the title a strong retail launch and not be hurt by pirated versions of the game. Like Call of Duty: Modern Warfare 2, having police and private investigators take on the assignment may prove beneficial, but should a more extreme course of action be conducted?The most prevalent options open to Activision are to either find the source of the leak online and take it down, find those responsible for it and either press charges against them for damages to sales the game may endure, or, possibly, release the game early and stop the leak by making the game massively available to the masses before the scheduled launch. The latter option may sound like the best option, but release dates are carefully chosen for a number of reasons and with a release as big as Call of Duty: Black Ops, the extra time used from now to release is the ensure the game has sufficient copies to meet the massive demand the game will see day one.
Though those are only a few options that can be done to counter the leak, but is Activision and Treyarch making the best decision to counter them through negotiation or should they go with something stronger? What do you feel needs to be done against this issue and what would be the best means in doing so?
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What do you think they should do ?? I think they should release the game early
10-19-2010, 12:11 AM
#4
G2BR
Far Cry 3 = Epic
Originally posted by richbuckby
Activision and Treyarch are poised with a problem right now. Call of Duty: Black Ops has leaked online and gamers will be downloading the title very shortly. Though leaks are nothing new to the industry, when a leak of a AAA title occurs, the publisher and developer quickly try to find the source of the leak and patch it before any harm can be done. Last year, Call of Duty: Modern Warfare 2 was leaked early and the problem was taken care of with the cooperation of police and private instigators. Currently, Treyarch’s community manager, John Olin, is making an effort to stop the leak but through a means that is less than aggressive: negotiation -- reported via HookedGamers.
Pirates to the game industry can be devastating to sales, profits, and can lead companies hurting at the end of the day when a game sells far fewer copies than projected thanks to a massive leak. The PSP has suffered gravely from this as many big releases are pirated and gamers download the file opposed to buying the game. The Xbox 360 has had its fair share of pirated game release and some of those titles have turned out less than stellar sale performances.
With Call of Duty: Black Ops now the latest victim, what is Activision’s and Treyarch’s best move to counter the pirates? Is negotiating the best means at the current time to combat them or can they do other measures to secure the title a strong retail launch and not be hurt by pirated versions of the game. Like Call of Duty: Modern Warfare 2, having police and private investigators take on the assignment may prove beneficial, but should a more extreme course of action be conducted?The most prevalent options open to Activision are to either find the source of the leak online and take it down, find those responsible for it and either press charges against them for damages to sales the game may endure, or, possibly, release the game early and stop the leak by making the game massively available to the masses before the scheduled launch. The latter option may sound like the best option, but release dates are carefully chosen for a number of reasons and with a release as big as Call of Duty: Black Ops, the extra time used from now to release is the ensure the game has sufficient copies to meet the massive demand the game will see day one.
Though those are only a few options that can be done to counter the leak, but is Activision and Treyarch making the best decision to counter them through negotiation or should they go with something stronger? What do you feel needs to be done against this issue and what would be the best means in doing so?
Pirates to the game industry can be devastating to sales, profits, and can lead companies hurting at the end of the day when a game sells far fewer copies than projected thanks to a massive leak. The PSP has suffered gravely from this as many big releases are pirated and gamers download the file opposed to buying the game. The Xbox 360 has had its fair share of pirated game release and some of those titles have turned out less than stellar sale performances.
With Call of Duty: Black Ops now the latest victim, what is Activision’s and Treyarch’s best move to counter the pirates? Is negotiating the best means at the current time to combat them or can they do other measures to secure the title a strong retail launch and not be hurt by pirated versions of the game. Like Call of Duty: Modern Warfare 2, having police and private investigators take on the assignment may prove beneficial, but should a more extreme course of action be conducted?The most prevalent options open to Activision are to either find the source of the leak online and take it down, find those responsible for it and either press charges against them for damages to sales the game may endure, or, possibly, release the game early and stop the leak by making the game massively available to the masses before the scheduled launch. The latter option may sound like the best option, but release dates are carefully chosen for a number of reasons and with a release as big as Call of Duty: Black Ops, the extra time used from now to release is the ensure the game has sufficient copies to meet the massive demand the game will see day one.
Though those are only a few options that can be done to counter the leak, but is Activision and Treyarch making the best decision to counter them through negotiation or should they go with something stronger? What do you feel needs to be done against this issue and what would be the best means in doing so?
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What do you think they should do ?? I think they should release the game early
John Olin?
10-19-2010, 12:13 AM
#5
SUPERIMIAINI
Machete Don't Text!
Negotiating with a PIRATE....LOL if that doesn't work lets threaten the "PIRATE" to shut down the site...LOL you can see the only for sure hand TREYARCH & ACTIVISION are holding is RELEASE the game next week or the week after it's the only way to stop the bleeding. I mean what are they going to do shut down every torrent site on the web...LOL the MPAA have been trying to do that for years good luck. I'm on Treyarch's side on this one, you work hard for 2 years trying to give people what they want, then someone just steals it from underneath you come one people...support there work.
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10-19-2010, 12:33 AM
#7
1337JESUS
Vault dweller
They need to find those leakers and fine them up the bum! Treyarch worked there buts off to make this game. They deserve the money.
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10-19-2010, 12:48 AM
#8
CamelToaster
₪ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ♣ ₪
Agreed. Your stealing the game. I don't know about you but I have more morals than that. If I had worked my ass off for two years to find out the game made half as many sales because some hackers downloaded the game for free, I would be pissed. Real pissed. Ya Treyarch/Activision are going to make loads of money, but that doesn't justify you downloading the game for free. And it ruins it for everyone else. Because I know on day 1 I want to be able to find new spots and stuff. Not already have all those new spots being used by everyone.
Just my 2 Cents.
Just my 2 Cents.
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