Post: The Worst Product Placement in Gaming
06-02-2010, 02:59 PM #1
The Low Key OG
still the same OG, but I've been low key
(adsbygoogle = window.adsbygoogle || []).push({}); This is getting ridiculous. Product placement in games is taking over, and I don't see it leaving any time soon. Sure a racing game is entitled to it's various logos, because that happens in real life too. I just find it a little out of hand when a post-apocalyptic RPG has a taco bell to dine in. Check out some of the worst product placements in the history of gaming:

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Fight Night Round 3: Players can 'hire' the Burger King as a fighter's cornerman in this game. King gives your stat ratings a heart boost, making it easier to get up from knockdowns. I'm a fan of lovably creepy adver-character The King, but making him an unlockable character in an otherwise realistic boxing simulator is jarring, stupid and corny. Yeah, I know it's just game, but come on.

No mention of Burger King is complete without noting that Sneak King, Big Bumpin' and Pocketbike Racers, a trio of Burger King games that just exist as advertising. I have no problem with these at all. Sneak King was fun, and hey, free achievements!

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Grand Turismo: It's not that I object to real cars being used in a realistic racing game. This is exactly one of the ways that in-game advertising can work out for the game company, the players and the car companies. The problem comes in the damage to the cars in most sponsored racing game-- you can't do it. Apparently, car companies want to keep you from seeing a dented up Camaro limping across the finish line, so they make the cars indestructible, at least in terms of visuals. A car bouncing off a guardrail without scratching the paint destroys the realism so carefully created by every other aspect of these games.

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Battlefield 2142:Pepsi sponsored billboards for use in a game set more than 100 years in the future, as if people locked in a perpetual war in a dystopian future would really care about their soft-drinks. But that's not the worst part. The billboards in the game were also sold to various other companies, including The Discovery Channel and the DVD release of Ghost Rider. Wait, it says "2142" right in the title... how could there be an ad for a movie that came out in the last century?

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Madden NFL 09 (and others):During the contentious presidential race of 2008, Barack Obama advertised in a number of video games, including Madden, and Burnout Paradise. It wasn't so much that Barack Obama's face is out of place in a campaign ad at a football game, it's that Barack was fond of partially blaming societal ills on games, while simultaneously courting gamers for their votes. Not cool, Obama.

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Alan Wake: This is just sad.

This new trend is annoying and also exists in the movie industry. Transformers is sold to 10 different companies:GMC and pepsi, I can think of off the top of my head. I'd love it to go away, but it never will. I want to be able to enjoy my games and view uniquely clever ads such as in Bioshock. Sadly this trend will stay because there are some very rich companies out there wanting to get the word out about their product, and what better way than a video game.

Most people don't even notice these ads, this is when it works the best. Subliminal messages corrupt people because they have no idea what is going on and why they want something. Whatever, they can do what they want because they're paying and game companies are selling.

Source:
G4
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06-02-2010, 03:32 PM #2
///M
GTghost
Why is it bad? I dont see anything wrong with that, if I developed a really good game and say Verizon offered big bucks to put ads in the game, I would totally do it.
06-02-2010, 03:40 PM #3
NoMooreMercy
< ^ > < ^ >
Yeah, what's the big deal? As long as it doesn't interrupt my gaming experience (pop-ups, commercials, etc) I don't see the point.
06-02-2010, 03:44 PM #4
The Low Key OG
still the same OG, but I've been low key
I just find it absurd that they have to put them everywhere. Sure they aren't pop-ups in your face, but they are out of place and that bothers me.
06-02-2010, 03:49 PM #5
they probably paid them to put stuff in like that. so its just an easier way to get money thats all
06-02-2010, 04:27 PM #6
Kinetic
The Truth
yeah I don't really see a problem with this. the people paying for the adds also pay for at least part of the game, which is a good thing.

Advertising is everywhere, and im sure that it always has been in video games. You see it in Movies, TV, Music, Books, everything has some sort of advertising be it subliminal or not.
06-03-2010, 12:59 AM #7
Aule
{([<Milk>])}
Originally posted by The
I just find it absurd that they have to put them everywhere. Sure they aren't pop-ups in your face, but they are out of place and that bothers me.


Have you seen the episode of Futurama where they have advertisement in people's dreams? Doesn't bother me one bit.
06-03-2010, 01:04 AM #8
Munky
League Champion
I have played alot of those games and I dont recall even paying attention to billboards and stuff.
06-03-2010, 01:12 AM #9
ARIISSEK
:nyan: Kaffy :nyan:
Its not a big deal to me, cause its not in games i play :/

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