Post: Dr. Dre Joins Eminem In Chrysler 300 Ad Campaign
Options
04-22-2011, 04:36 PM
#1
Ameht!
Dark Knight
You must login or register to view this content.
Dre's spots expected to start airing in May.
Chrysler’s recent Super Bowl ad featuring Eminem celebrating both the company’s and the emcee’s hometown of Detroit were a huge hit. Now, according to USA Today, the company is looking to repeat that success by enlisting Em’s mentor, Dr. Dre. In spots that are scheduled to being airing in May Dr. Dre will act as pitchman for Chrysler’s 300 Sedan.
The campaign is reportedly going to show the good doctor hard at work, at his studio and developing his growing brand of audio products. The theme of the ad being that the Chrysler 300 is a luxurious reward for a job well done. Chrysler CEO Olivier Francois tells USA Today, “This will be a breakthrough in terms of how you speak about luxury (in) this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms (of) the spirit.”
You must login or register to view this content.
Dre's spots expected to start airing in May.
Chrysler’s recent Super Bowl ad featuring Eminem celebrating both the company’s and the emcee’s hometown of Detroit were a huge hit. Now, according to USA Today, the company is looking to repeat that success by enlisting Em’s mentor, Dr. Dre. In spots that are scheduled to being airing in May Dr. Dre will act as pitchman for Chrysler’s 300 Sedan.
The campaign is reportedly going to show the good doctor hard at work, at his studio and developing his growing brand of audio products. The theme of the ad being that the Chrysler 300 is a luxurious reward for a job well done. Chrysler CEO Olivier Francois tells USA Today, “This will be a breakthrough in terms of how you speak about luxury (in) this country. It doesn't speak about luxury in terms of just aesthetic, but about luxury in terms (of) the spirit.”
You must login or register to view this content.
Copyright © 2026, NextGenUpdate.
All Rights Reserved.
