This. I just got the Season Pass just to make sure that I got this (of course there's other reasons) but the new heads displayed in the teaser are more than enough to have sold me on the DLC and it makes me proud that the game is getting so much attention.
Although, I think that $10 per DLC is still staring a bit steep looking at the $60 price of the game at onset. I know that we've hit an era where $60 is standard for a game; but I think that we should probably think about how DLC remarks on the initial price.
Fortunately, I think that Borderlands 2 so far has made itself worth that amount; but I'd rather see game publishers respect their user base more by adjusting prices on DLC at the onset so that in most cases I don't need to wait until they become shovelware to afford them when it's not a game I'd play off the shelf close to release.