When discussing the worldwide market, most of the attention goes to North America, Western Europe and Japan. But there are other markets out there, and Sony is doing its best to tap one that has seen explosive growth over the past several years.
According to the Business Standard (via Develop), Sony Computer Entertainment Europe is planning to introduce six new regional language games in India this year. This after the substantial success enjoyed by Hanuman: Boy Warrior, which was developed by India-based Aurona Technologies for the PlayStation 2 and published by SCEE.

"Regional language games are not in terms of language because most gamers are already proficient in English. Regional language games that we would create are in terms of characters, scenery and stories," said country manager Atindriya Bose.

"We introduced the first regional language game Hanuman on March 25, this year. Hanuman saw 10,000 units being sold to the trade on day one of its launch. Usually, a good international title would see 3,000-4,000 units sale on the first day. This proved the potential of regional games," Bose said, adding that Sony expects to sell 50,000 units due to demand.

New games being developed for India include two quiz-based education games, and four games based on Indian rural tradition. There have also been discussion about games that cover Indian mythology, or depict a journey into the Mumbai underworld.

Meanwhile, Sony is looking into even more regional language games, with Bose saying, "In 2008-09, the company grew by 300 per cent and this year too we are expecting similar growth on the back of regional language games. We are looking at Hindi, Tamil, Telegu, Bengali and Punjabi. We already have games in English, French, Italian, German and Spanish."

Should make for some very unique games, to be sure