(adsbygoogle = window.adsbygoogle || []).push({}); Sony only has to sell roughly 1.7 million PS4 games or about 286,000 PS4′s to cover their entire PS4 launch marketing budget. According toYou must login or register to view this content., Sony’s estimated advertising launch budget for PS4 is a cool $100,000,000. If this figure is correct it might sound like a big number but Sony actually You must login or register to view this content. 134 million dollars promoting the PS3 Slim in Europe back in 2009. In addition, a recent You must login or register to view this content. said that analysts estimated a marketing budget for You must login or register to view this content. around $100 million.


Now we just have to wait and see if they can put this money to good use in the coming months. Back in February Sony announced that they replaced the advertising firm You must login or register to view this content. with You must login or register to view this content.. The new firm is best known for making advertisements for Google’s Chrome, Axe body spray and Coca-Cola’s Sprite.


BBH New York chief creative officer John Patroulis You must login or register to view this content. the following about the cooperation:


“PlayStation is one of the most exciting and coveted brands in the world, so we’re thrilled and humbled to partner with SCEA. They have a smart and ambitious team and we can’t wait to get started.”


UPDATE: We appreciate the response to this news item but as a clarification it is not meant to be a in-depth study of business economics, simply a way of showing in a visual way that everyone would understand, how much funds are spent on marketing in layman terms.

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To be honest in my opinion they really need a huge advertisement scheme around the coming months of release to really catch people and reel them in to buy, microsoft go all out spamming the tv's with adverts every two minutes, sony need that approach but not to over do it so people are like another advert please give it a rest!

Thoughts?

Hope this is gonna be a better launch than the ps3s one.

100,000,000$ = 286,000 PS4's

100,000,000 ÷ 286,000 = 349.65?

So will the ps4 cost around 349.99$?

it will be around that price and that price is not that bad i don't think

seems legit

Its a rough idea not actual figures, bare in mind. But who knows

$100 million is pretty small for new hardware. Loads of costs when it comes to new hardware.

people are mistaking this thread its their so called budget for marketing, the ads, commercials etc not the actually costs they are spending on the release ps4's