(adsbygoogle = window.adsbygoogle || []).push({}); By now, we should hardly need to warn you all to treat the following information with the usual degree of scepticism reserved for single, unnamed sources. There’s little accountability and certainly no guarantees with this one, but it’s a nice positive bit of chatter, if you’re a European console fan.

A recent Edge article claimed that the console You must login or register to view this content. across the UK and other European countries. But an insider involved with PlayStation's business strategy now expects Microsoft will make more aggressive advances into Europe as it fights for market dominance.


The source told CVG that Sony, having learned hard lessons from the 360's first-mover advantage, will renew efforts to maintain its success in the region.


Despite the neck-and-neck global lifetime sales of the PS3 and Xbox 360 (both edging towards 80m units), the geo-breakdown of those numbers shows that Xbox's main business is in the US (40m) and UK (8m); two areas where it has been consistently dominant.


While PlayStation is hardly an insignificance in those two countries (about 25m sales in the US and 5m in the UK), it balances that with a healthy business across Japan and other parts of Europe. Although the chances of Xbox succeeding in Japan remain slim, its position across Europe could feasibly be strengthened.


In March 2012, the Xbox team revealed it had You must login or register to view this content. as corporate vice president of the Interactive Entertainment Business.


At the time, Microsoft said Harrison "will not only lead the Microsoft Studios European organisation directly, but will also influence the broader performance of IEB's European business through strategic partnerships and by bringing culturally relevant entertainment experiences to Microsoft platforms, now and in the future."


Harrison's profile and knowledge of UK and European studios, along with his deep understanding of the commercial sensibilities of the region, could offer Microsoft a valuable perspective on how to succeed in the area.


Microsoft's new platform is to be revealed at the You must login or register to view this content. which takes place during work hours in the US, equating to prime-time evening hours across Europe, and unsociable hours in Japan.


With Sony expecting Microsoft to tackle Europe more aggressively, CVG has heard from a company insider that PlayStation is "prepared to do whatever it takes" to ensure there is no PS4 delay across Europe.


It remains unclear whether there will be a PS4 supply shortage that would affect its output across any of the main three markets, but CVG understands that, if the launch stock is tight, the US and Europe will be the priority over the perceivably "safe" region of Japan.


A Sony spokesperson has declined to comment.

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Hopefully europe isnt left out this time! theyve had long enough to work something out, a global release date would be a big plus for sony! it would make their consumers very happy!

this is probably just a rumour someones made up but who knows, it could be a ploy to generate more hype again and who knows it may have been sony's plan to spill something and see how far it goes!

this is great news if rumors are true. they have had plenty of time and im sure they thought long and hard about how to make it a successful launch with limited shortages. im hoping for the best for all my EU friends.

Great news for EU gamers. I'm in the US though. The only problem is with the PS4, all my friends are saying they aren't going to get it for awhile, which sucks. I hope that Sony keeps the same network so I can sign in with my current SEN id and not have to create a new one that I can't send my PS3 friends friend requests. It also sucks that backwards compatibility isn't going to be included, but I am keeping my PS3 so I can just switch out if need be, although Watch_Dogs, which is an open world game, looks like its going to be sick. Its gonna be so addicting.

Ah good to see that humble pie has paided off and Sony see sense this time around.
Looking forward to what happens in the battlegrounds but poor japan
No word on other asian markets which are going to grow big soon enough.

Hopefully the rumours are true, I've always hated the fact that we have to wait!

Hope them rumors are true!! Im so impatient >:<

your sig lol i want to squeeze them! xD

Haha you wish! xD