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Post: Sony dominating all the hoardings at the Champions League game!
05-26-2013, 10:26 AM #1
xLew--'s Avatar
xLew--
Former Staff
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Just as i assumed, hoardings were the ads they used for this game, seeing as many people will be starring at a screen for over a hour in many countries its a nice strategy. who wants a little ad on the breaks when everyone goes to get some food/drink or goes for a toilet..

nice suttle approach! next step 10th june !
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05-26-2013, 11:13 AM #2
-Skyline's Avatar
-Skyline
Anonymous
Sony, still doing everything right. Winky Winky
05-26-2013, 11:43 AM #3
Soldier.'s Avatar
Soldier.
The Legend
A little OTT with how many of the boards they used lol, but effective from a marketing perspective.. very clever.
05-26-2013, 03:03 PM #4
socia's Avatar
socia
Gym leader
Originally posted by xLew
nice suttle approach! next step 10th june !

that's a lot of boards being used. how often does it switch to a different advertisement? did they show any commercials on tv also?
05-26-2013, 03:08 PM #5
ResistTheSun's Avatar
ResistTheSun
In Flames Much?
Originally posted by socia View Post
that's a lot of boards being used. how often does it switch to a different advertisement? did they show any commercials on tv also?


They change over and also TV commercials but not playstation based ones until after release of the new console.

Sony FA advertising deal has been around for years. Did this for the PS3, not sure if they did it for the PS1/2.
Not real news Smile
05-26-2013, 03:14 PM #6
socia's Avatar
socia
Gym leader
Originally posted by ResistTheSun View Post
Sony FA advertising deal has been around for years. Did this for the PS3, not sure if they did it for the PS1/2.
Not real news

thanks for the reply! i figured it switches every 15 secs like it does with our sports games over in the states.
05-26-2013, 03:16 PM #7
ResistTheSun's Avatar
ResistTheSun
In Flames Much?
Originally posted by socia View Post
thanks for the reply! i figured it switches every 15 secs like it does with our sports games over in the states.


Something like 45secs or so.
Pretty much the same as the states just with less tv ad breaks, are ones last 2mins or so each 30mins.

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