(adsbygoogle = window.adsbygoogle || []).push({}); PS4 has just posted its biggest week of the year in the US, and You must login or register to view this content. can reveal it is the same for the UK, too.




Due to the craze of interest in Activision's Destiny, Sony has recorded its most successful ever week of PlayStation 4 hardware sales in the UK,

Destiny was advertised mainly as a PS4 game in the UK, with Microsoft prohibited from advertising it for Xbox One and Xbox 360. Also most TV spots and billboard adverts featured the Destiny PS4 hardware bundle.

Those restrictions on Microsoft led to its ad team publishing You must login or register to view this content., which was removed shortly after going live.

Destiny also launched with PlayStation exclusive in-game content in the form of a co-op mission and a competitive multiplayer map, plus a selection of guns, gear and ships.

The game's release had a significant impact on hardware adoption in North America too, where PS4 also posted its "biggest sales week" of 2014, according to Sony.

Additionally, the game broke records for being "the fastest purchased and most played PS4 game during its first week on sale", said PlayStation America's VP of developer and publisher relations Adam Boyes.

Microsoft will have a good chance to fight back this month, however. The firm has a partnership with EA for FIFA 15 (out September 26th), and it has its own relationship with Activision for Call of Duty: Advanced Warfare, which arrives on November 4th.