(adsbygoogle = window.adsbygoogle || []).push({});Microsoft Promises to 'Really Deliver' Kinect in '11[/u]
Source: You must login or register to view this content. // By: Tranquility // March 25th, 2011
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Microsoft's UK GM for marketing and sales, Neil Thompson promises that they will 'really deliver' the Xbox Kinect in 2011.
He said that new marketing will make people from all around the world want to buy it and 'seek success'.
Here are a few quotes made by Thompson:
"We're constantly looking at what we're doing as a platform," he said. "I think people are excited about Kinect, that's what we're focusing on and that's what you're going to see us really deliver on as we go through this calendar year, both in terms of what we're doing with that platform and the different types of gaming experiences that we're bringing to market."
"With Kinect Sports winning [the BAFTA for] Best Family Game, you could argue Xbox is moving to a broader audience in terms of its market appeal," he said.
"And as the install base grows, more publishers will seek success because the range of consumers we're attracting to the platform is becoming more diverse every day. I think people will see that success and love it."