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When your console is getting trashed by anyone who doesn't watch TV on their TV, when you have no idea how to win over the silent Japanese audience and when some people still think your system is an NSA Spybox incarnate, there's only one solution left: pay for good publicity.
Well, Microsoft might have to dole out free dental care for the Brits to win them over. There's also the option of handing out free guns, but that only works in America. They also have the option of handing out more welfare checks to Americans with Xbox logos on it (something similar seems to be working so far), but I don't think that will work out so well for the rest of the global gaming audience.
iGame Responsibly managed to get hold of an image of an e-mail being passed around to select Machinima partners to help promote the Xbox One and the Xbox One's games. Image
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So how much is Microsoft offering? Three cool and breezy dollars for CPM, or $3 for every one thousand applicable impressions. For the average YouTuber that gains about 35,000 views per video that would roughly translate into $105 per video. As noted by iGR, even if the video(s) hit(s) 1.25 million views, that would only cost Microsoft $3,750. That's decent cash for YouTubers, but it's peanuts for Microsoft.
There's also a matter of dignity, respect and ethics that come into play... although, really, when money is on the line does anyone really care about those things?
Source and Full story here
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Thanks SooIced for this link
Here's a link to their guidelines
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