This is nothing new. A You must login or register to view this content., EA made plans to abolish their Online Pass program.
Today, a representative from EA confirmed that the company is phasing out its existing Online Passes beginning with some online passes now available for download at no extra cost, "and what players can expect in the weeks to come."

They have provided You must login or register to view this content.with the following statement which details how the process will proceed.


1st batch of games now offering free online passes

• You must login or register to view this content. (full original Alice; requires disc; achievements)
  
• You must login or register to view this content.(extra quests, character (Zaeed)
  
• You must login or register to view this content.(required for online for achievements, includes "share pack")
  
• You must login or register to view this content. (grants access to 7 map packs)
  
• You must login or register to view this content.(extra quests and character; achievements)
  
• You must login or register to view this content.(extra quests)
  
• You must login or register to view this content.(extra quests and bonus items; achievements )
  
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