(adsbygoogle = window.adsbygoogle || []).push({}); Apple's Siri dumps Google in favour of Microsoft's Bing in iOS 7
By You must login or register to view this content., Monday, Jun 10, 2013 at 3:12 pm

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Apple has unveiled that Siri in You must login or register to view this content. will be using Bing as its programmed search engine. The friendly voice-controlled assistant will be able to control more elements and functions of the iPhone, but we're pleased to see Apple choose Microsoft over Google for searching and interacting with the Interwebz. As well as Bing, Siri will make full use of services including Wikipedia and Twitter.

Apple is also competing against Windows Phone, so why has the company sided with Microsoft? Come on, this is good guy Microsoft we're talking about here. Redmond is Apple's only option for search that isn't Google and the company has been attempting to eliminate its dependencies on the search giant for some time (remember the whole You must login or register to view this content.?).
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Although Apple is competing against the Windows Phone, they'll still outsell it. The majority of the people who are in the market to get a smartphone look at iOS and Android. Hell half of the people I know looking at upgrades have yet to look at the Windows Phone nor do they want to look at it. And I'm sure Microsoft understands that, so they obviously came to some agreement that allows Apple to use Bing while getting a percentage of sales to make up for lost profit of not selling many Windows Phones.

Now granted there are people out there who have bought and plan on buying the latest Windows Phone. But the sales just can't compare to the sales of iOS and Android devices. All in all, this isn't a surprise to me. At least it puts more pressure on Google and definitely fires up the mobile market.