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Apple has recently introduced a new 14-day no questions asked return policy for iTunes, App Store and iBooks purchases in Europe including the UK, Germany, Italy, France, and many other EU countries.

Apple’s terms and conditions for the stores previously stated users had the right to withdraw from a transaction “without charge and without giving any reason until delivery of the product has started.” That meant purchases were all but final apart from some exceptions handled by Apple support.

Now, Apple has updated its terms to include a specific no questions asked 14-day return window that includes all purchases apart from gift cards:

Right of cancellation: If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code.

Apple states it will refund users within two weeks of receiving notice of cancellation either through its Report a Problem feature (pictured above) or a written statement.




The changes appear to be related to a new consumer rights directive in the EU that introduced a required 14 calendar day right of cancellation or return period for both goods and services purchased in EAA countries.


Via 9to5mac