Originally posted by ryan
i say Activison is doing this to get more money. WHEN they become youtube partners they get money for every view,like and favorite. They would make a shit LOAD!! as every gamer would watch a few videos
You get a partnership with a bigger company so they can put advertisements on your video, or you mention them in your video (such as household hack taking part of the video to mention that its sponsored by netflix) which makes the company more popular. It's the same thing as a commercial. Nobody would partner with Activision because they are their own company, THEY would be the ones YOU would partner with.