Originally posted by Green
Very True , and just because they've use 90% of the PS3's potential doesn't mean it will only get 10% better, The engines that are used to create the games can improve i.e better texture streaming. So soon they may be able to achieve the same results a uncharted 2 whilst using less of the PS3's potential. It does come down to lazyness most other developers ain't like this its just because Treyarch know no matter what they did with BO they would sell millions of copies , any other developer has to try and create the best game possible because they don't have as many people buying the game just for the brand (call of duty).
good thery mate.
When you think of it they don't Need perfect graphics as they wont be able to improve on it much, so with slightly worse graphs they can release a slightly improved COD game every year, money rolls in.
As for companys like Naughty Dog, the last game I remember by them was Crash lol (never played Drakes uncharted).
Not extremly well known meaning they Needed to make a game that will make an impact.