(adsbygoogle = window.adsbygoogle || []).push({}); Hardly a surprise - but publisher says it isn't resting on its laurels either to grow franchise

No, it's not a shocker: Activision has this evening confirmed that a new Call of Duty title will hit later this year.

The publisher didn't confirm if the game is a sequel to Modern Warfare 2 or, most likely, one of the historical versions of the franchise that visits famous theatres of war.

But what it did say was that while it doesn't necessarily expect the new game to be as big a hit as MW2, it expects further franchise growth in 2010.

The news came as part of an earnings call where Activision announced record 2009 revenues.

"We've consistently grown revenues for the franchise year over year and continue to do that this year," said Mike Griffiths, head of Activision Publishing.
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Koch

"At the same time we recognise MW2 was unprecedented – we expect more difficult competitive environment in 2010."

He added that "we're still bullish on this year's title" although offered little other specifics for the game itself.

Elsewhere, Griffiths said the global Call of Duty fanbase will continue to grow via new installments at retail, strong hardware attach rates and DLC.

"The Call of Duty Brand has never been stronger - 2010 will be a big year for the franchise," he said.

He also said that "exceptional marketing programs" will ensure back catalogue sales remain strong - the first Modern Warfare to this day has pretty much held its RRP of around £40 here in the UK.

Griffith also said Activision Blizzard would grow Call of Duty beyond traditional console releases too, with "new geographies, genres and business models" all part of the franchise's future.

Thanks !
Cant wait for this

Nice thread Dan, Thanked and Nom Nom Nommed

Im hoping they change it alot like big online games otherwise i wont be buying brother will

Carling already posted this about 10minutes ago , Ah well

I'll rep and nom , Can't wait for this!

I have to say I dislike the way IW and Activision are so proud of their work in MW2, even after totally shunning PC players and CoD veterans in place of some new nubs who camp w/ their HBS at every available opportunity. It's a disgrace if you ask me.
But back to the OP, this isn't a surprise but all I want them to do is remake CoD4 fixing the bugs and maybe adding a new gun or two, that would sell extremely well.

i actually posted it 3 minutes before NP

Haha , Was going to look at the times , You beat me :p

hardly suprising, its a cash cow!!

I thought NP posted this first,but I was wrong,nice one dan

Don't know if I'm looking forward to this,but I need to see gameplay first,I wish it has zombies!!