Post: No Call Of Duty equals Less Awareness For Modern Warfare 2
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06-28-2009, 10:16 PM
#1
Abzorbr
Hurah!
No Call Of Duty equals Less Awareness For Modern Warfare 2
by admin on Jun.27, 2009, under News and Information
Consumer Awareness Levels At 20%
It turns out that since Infinity Ward changed the name of their next first person shooter from Call of Duty: Modern Warfare 2 to simply Modern Warfare 2 only half as many gamers are aware of the game.
According to a new survey by tracking firm OTX, since Infinity Ward changed the name 40% of the gaming population knowing about the game dropped down to 20%.
Originally posted by another user
“Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.
However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”
However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”
06-29-2009, 05:28 AM
#3
![[TREE] Lser's Avatar](/images/avatars/thumbs/4078.jpg?cache=1231393348 "[TREE] Lser's Avatar")
[TREE] Lser
Splicer
06-29-2009, 09:31 AM
#4
villan4eva
Mario!
06-29-2009, 11:53 AM
#5
F-zeroX
Brute
thats a load of ball....just got its not got COD in its title doesn't mean that people don't know about it....it doesn't need it to look similar to cod4...just look at the similiarity of the sillouette of the men on the front, the similar layout and style of the text, the same fonts of "modern warfare".
Also, just because it isn't in the COD franchise, doesn't mean it will be less popular....actually it will probably be more popular because gamers will be excisted by a new series + the game is developed by IW, so we know what to expect from the great success of COD4
Also, just because it isn't in the COD franchise, doesn't mean it will be less popular....actually it will probably be more popular because gamers will be excisted by a new series + the game is developed by IW, so we know what to expect from the great success of COD4
06-29-2009, 08:32 PM
#8
longjohnsilver
NGU Pirate
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