Another thing Call of Duty: Elite is helpful for is cheating. When you have the data, you can analyse… like hey, every time I get in a match, that guy is killing the same four people over and over. When we run competitions, we can make it fairer. We can crack open the data and understand what’s going [on]. If you see someone you suspect of cheating and you analyse the data, it’s like there you go, they all stand in a line and he shoots a bullet through all of them. so it’s really valuable for us.”