Hm.. If I was CEO at Activision I would cancel Treyarch's next project Black Ops 2. I would then make Treyarch and IW collaborate on a new CoD where they both make it together with the best features from both companies into 1 game (i.e. Treyarch: Map Design. Coop, Multiplayer etc. IW: Single Player, Some multiplayer, etc.) and all that and have them create a massive game (with all new features so it's not the same crap recycled) scheduled for a 2013-2015 release. By massive I mean filling a BluRay disk or two massive. Maybe over 80 maps, 100+ weapons (with no theme to it so you could see WW2 weapons mixed in with current weapons), you know.. whatever. I would then after that, cancel the entire Call of Duty franchise and then permanently shut down Activision Studios.
I know that's not a week but whatever.