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In a recent conference call with investors, Activision Blizzard revealed a new Call of Duty, announced that a subscription for the series is in the works, and hinted that they might not release as many big, plastic peripherals this year.

According to Ars Technica, Call of Duty 7 will renew Activision Blizzard's annual assault on holiday sales charts in 2010. This isn't a huge surprise - the company has released a new Call of Duty game every single year for the past five years. However, they've never released a Call of Duty with a subscription plan, and that may change soon. During the conference call, Activision Blizzard CEO Bobby Kotick said, "If you think about the success we've had in other product categories on subscription, you can get a sense of the direction that we want to take that franchise."

That's right, Activision Blizzard is pondering a Calling Plan of Duty, though you probably won't see one in this year's game. That's because it's in development at traditionally conservative Treyarch Studios, not Infinity Ward, which made last year's best-selling game. Furthermore, Destructoid quotes a source which claims that Infinity Ward is hard at work on a Call of Duty massively-multiplayer online game, which certainly fits the profile of a subscription-based title.

In other news, Kotick confirmed that Activision Blizzard would scale down their musical game production in light of the genre's flagging sales. While the company plans to release new DJ Hero and Guitar Hero games this year, they won't couple them with expensive plastic instruments to the same extent that they did in the past. Instead, they'll likely release discs full of new tracks aimed at people whom already own a menagerie of musical machines.

But don't think Activision Blizzard is scaling back all their efforts. In another recent call, Blizzard CEO Mike Morhaime confirmed that StarCraft II is due in the middle of this year, and that the third expansion to World of Warcraft, dubbed 'Cataclysm,' is due before the year ends. Between those two titles and a new Call of Duty, Activision Blizzard is set for a monstrous 2010.

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Thanks man,never knew that! In that case,I won't be buying the new COD if that's how things will be.

call of duty isn't worth a subscription fee. activision u will **** cod up and nobody will play it if u do this

alot of people would stop buying the cod series if this happened but there still would be alot of people willing to pay for it..

Lets be honest, most cod players have the game bought by their parents for them. Now if I had a kid and he wanted say 10 quid a month for a video game subscription I'd tell him to go **** himself. £120 quid a year for a game that would stop them going outside and playing like a normal kid. No ****ing chance. Not just that, I couldn't afford to spend money of subs like that. Some of us have bills to pay, bills come before video games in my book.

Wow...Activision is STUPID if they do this. It might have been a good idea if there wasn't other games like BF:BC2 and the new MOH coming out this year. They need to get some new ppl in their marketing department and find out what us gamers really want. It's bad enough we have to pay for map packs...now they're trying to make us pay subs?? COD isn't that good of a game.

blizzard just wants another WOW game

is there any way of letting activision know that they are gonna lose loads of players by doing this? ie petition etc, id rarther let them know folks aint happy to pay sub fees rarther than no-one says anything then the games realised and people like us miss out on a good COD game (fingers crossed it will be)

WTF? There making shit loads of cash already and now they're gonna make us sub? Greedy pricks!:mad:

I need the A-Team to help me.