Originally posted by another user
Square Enix recently revealed that Final Fantasy XIV — which had previously been an PS3 exclusive in Japan — will be coming to the Xbox 360. The news caused a violent reaction on Twitter with mobs of internet users ganging up on Square Enix president Yoichi Wada and calling him a "liar" and "greedy".
Kotaku hears that Wada believes that the enjoyment Square Enix games give should not be limited by platform. Moreover, it is bad games that hurt the brand, not multiplatform games. It seems that Wada feels that the importance of platforms has diminished.
Microsoft Game Studios exec Phil Spencer sees several different scenarios. "There are scenarios of proven hits in the market where the economics of the situation make it prohibitive for someone to choose one platform over another for the duration of the franchise," he tells Kotaku. "There are situations where exclusively working with one platform helps the creative process." He mentions Gears of War, an Xbox 360 exclusive developed by Epic Games, as an example.