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Yesterday Microsoft decided to raise money for the victims of the Japanese Earthquake, which is a nice idea. However, when you turn it into a potential marketing technique to raise the awareness of a service (Bing) it somewhat ruins the original thought. The original tweet was:
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Thankfully (in a sense) the tweet only ended up with 100-200 retweets and Microsoft quickly realised they had made a mistake and tweeted the following:
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It was a nice gesture to give $100k to the relief efforts but a little more care in the future is definitely needed when dealing with such sensitive topics.
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