Post: In Japan, Even the Barcodes Are Well Designed
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04-13-2011, 08:37 AM
#1
Omniplasma
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Originally posted by another user
Barcodes grace almost every product for sale. Given how much package real estate they command, why shouldn't they look cool?
Since 2005, D-Barcode has been creating custom barcodes for a mostly Japanese clientele. They've even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000--but given that companies spend millions on designing a single package, why don't we see more detailed thinking like this? Middle managers spend weeks arguing about kerning--it'd be better if they spent more time rethinking every inch of such highly prized real estate.
Since 2005, D-Barcode has been creating custom barcodes for a mostly Japanese clientele. They've even begun selling their wares to anyone who wants to license them, starting at $1,500 for the design, and $200 a year for licensing. A custom or exclusive use code will run upwards of $4,000--but given that companies spend millions on designing a single package, why don't we see more detailed thinking like this? Middle managers spend weeks arguing about kerning--it'd be better if they spent more time rethinking every inch of such highly prized real estate.
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The following 4 users say thank you to Omniplasma for this useful post:
04-14-2011, 01:24 AM
#20
bballmike156
I am who I am
04-23-2011, 10:14 PM
#28
Omniplasma
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