You must login or register to view this content. Netflix is boosting the number of subscribers by licensing popular and critically acclaimed shows such as 'Mad Men,' from AMC.
(Credit: AMC)
The Netflix juggernaut showed no signs of slowing down during the first quarter of 2011.Netflix has reported their net profits of $60 million, or $1.1 per share, on earnings of $719 million.The Earnings for the Web's top video-rental service were nearly twice the $32 million the company saw for the same period a year ago.
The subscribers of Comcast are rapidly shrinking and moving to Netflix.The subscribers of Netflix was increased by 94%.What this means is that all those predictions about how Hollywood would choke off Netflix's supply of content leading to a slowdown in the number of people joining the service haven't occurred.
With consumers, Netflix's popularity is white hot.
Where's that slowdown?
To be sure, there are still plenty of threats to the company's growth. Executives from the major Hollywood film studios are likely poring over Netflix's earnings report. They are likely looking at the company's fat profits, sales, and margins and saying to themselves: "this company can afford to pay us more for content."
Starz and Showtime, two prominent pay TV services, have both said they would reduce the amount of TV shows they make available for Netflix's streaming service. (Showtime is owned by CBS, parent company of CNET.)
In the meantime, Netflix continues to defy the naysayers by getting its hands on important TV shows and films. Earlier this month, the company announced it had acquired streaming rightsto "Mad Men," the critically acclaimed show on cable channel AMC about a fictional 1960s advertising firm.
The company has even secured rights to a series that will appear at Netflix before it appears on any broadcast or cable channel. Netflix outbid HBO and others to acquire "House of Cards," a show starring actor Kevin Spacey.
As for predictions that Netflix will soon see increased competition, that may very well be, but whoever makes a run at Netflix, with its 23.6 million subscribers and growing at a clip of 3 million per quarter, better be prepared to make up a lot of ground.