Originally posted by another user
“We were lucky in that we were very close to our scheduled reveal date, and therefore, we had a number of assets that had not yet been released, but were ready to go.”“We also needed to deal with the fact that, like it or not, our launch had just begun.”
“Instead of panicking, we took the fire of interest that had been started by the leak, and poured gasoline on it… everybody involved delivered under pressure.”“We had over 4.8 million hits on the various Call of Duty: Modern Warfare 3 teasers over those first 48 hours. To put that in perspective, Call of Duty: Modern Warfare 2 and Call of Duty: Black Ops had 61,000 and 89,000 hits, respectively, in their first two days.“Very few companies could have woken up with a crisis of this magnitude, and gone to bed with an undeniable win… everyone should be extremely proud.”