(adsbygoogle = window.adsbygoogle || []).push({}); THQ is the latest publisher to predict the death of physical media.



"(Future consoles without physical gaming) will result in a lower cost for the hardware manufacturer, which will result in a lower cost to consumers and therefore a lower entry point, thus driving more mass market adoption," said THQ CEO Brian Farrell.



"No physical goods cost for game makers. No inventory, no markdowns, and all the money spent by the consumer would go to the developer or publisher. Our games are always on and our players are always connected," he continued.



Cloud gaming has been the subject of many publishers recently. There seems to be an even 50/50 split between physical and digital media driving the industry in the future.



"We have the opportunity to interact with players in new ways that can be reactive to their desires, play habits, and buying habits. The box, ship and done model is transitioning to: observe, measure, and modify... A games as a service model where direct consumer feedback allows the ability to operate in this always on, always connected environment."



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Until they work out the current business model does not work. Am not listening to them.

Physical media not going to die out because it cheaper over time then on release. Shame that they yet to learn that fact and keep to the old style model. Just thinking of profit for the first couple weeks over months.
Another fact we gotten used to touching things we own.
So that going to take years to remove.......maybe longer.