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PepsiCo forced to withdraw 'racist' Mountain Dew ad.

PepsiCo apologised for the ad and took "full responsibility" for any offence

US soft drinks giant PepsiCo has withdrawn a commercial over criticism that it depicts racial stereotypes and makes light of violence against women.

The online ad shows a battered white woman on crutches being asked to identify a suspect out of a police line-up of black men and a goat.

One blogger described the 60-second video as "arguably the most racist commercial in history".

PepsiCo has since apologised for the ad for its Mountain Dew soft drink.

In the video, the goat threatens to beat the woman up if she identifies him to the police.

The woman eventually screams in horror and runs away.

The dialogue in the clip is a wordplay around "Dew It" - the slogan promoting Mountain Dew.

In a statement on Wednesday, PepsiCo said that it took "full responsibility" for any offence caused by commercial.

It said it had removed the ad from its online channels.

The material was developed by African-American rapper Tyler the Creator.

Is was this that got me believing it is intentional. Yes, if you were pointing out issues with a person in a constructive manner, that would be acceptable still to a point.

You are correct but only correct up to a certain point in the law where you cannot hurt another person's feelings all you want. It divulges into other categories which is what I'm trying to explain to you.

If by what you are saying that you can hurt my feelings every day. If by what you said, then the dismissing bullying laws completely. I can be an idiot. You can point that out. You are not being wrong. You however are hurting the feelings of that individual. That becomes bullying.

It also divulges into many case laws which have higher penalties when doing so against a minor. Yea, you can hurt the feelings of a person here and there but all you want no.

By the way:

Smith Vs. California - from what I read is in regards to a book. That is not what is being discussed.