Post: COO of EA Micheal Moore on gaming trends 2014
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07-08-2014, 03:40 PM
#1
ResistTheSun
In Flames Much?
"I think we're going into almost a golden age of gaming, where it doesn't matter where you are, at any time, any place, any price point, any amount of time, there's a game available to you,"
"And our job as a company is to provide those game experiences. And then on our big franchises, tie them all together."
"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that,"
"Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."
"There is a core--controversial statement coming from me, sadly--that just doesn't like that, because it's different. It's disruptive. It's not the way it used to be. I used to put my disc in the tray or my cartridge in the top, and I'd sit there and play. And all of these young people coming in, or God forbid, these old people coming into gaming!"
"It's a completely different approach in the way we're listening to gamers and the way they want to consume games,"
"Half the people loved the fact that we were showing well into the future,"
"And then the other 50 percent were basically calling BS because it was conceptual prototypes (which is how we build games, by the way). So you're kind of damned if you do and damned if you don't. Our view was we wanted to get early feedback on where we were. And when we say early, we mean years in advance. Publishers typically, and we were no different in the old days, just don't like to do that. You just don't like to expose yourself and open the kimono to gamers to get that amount of feedback."
"You have to embrace social media as a plus rather than a negative,"
"Everybody has a megaphone now. Everybody has an opinion, and you learn to filter the rant from the constructive feedback."
"We were hearing a lot from the Need for Speed community saying, 'Wouldn't it be cool if? Couldn't we do that?' And you just know that you can't get that done [on a 12-month release schedule]. When we say 12 months, it's really 10 months of actual work. So you just make the decision that is better for gamers."
"They have adopted a franchise that was inextricably intertwined with Criterion for years," Moore said. "And they need the time to make it their own, and they deserve the time to do that. My job is to make sure we figure out something else that would go fill that revenue gap."
"We just have to embrace it," Moore said. "We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.' Then Shawn Fanning writes a line of code or two, Napster happens, and the consumers take control."
"I think the core audience that dislikes the fact that there are play-for-free games and microtransactions built into those... fine, I get that," Moore said. "As you know, I read all the stuff, and it is the most intelligent commentary on the web as regards games. There's no doubt about that. But every now and again, and you've seen me do it, somebody will come in there and say something stupid that I think is beneath the site itself and beneath the industry."
"I don't think anybody has to like it," Moore said. "I think that's where it goes. It's like me; I get grumpy about some things, but if the river of progress is flowing and I'm trying to paddle my canoe in the opposite direction, then eventually I'm just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now."
You can find more from the interview here You must login or register to view this content.
Core group of gamers unwilling to take change.
That part for me stands out from this interview mainly due to being a fallacy.
Gamers was one of the first groups to use Youtube and do live streaming, also created a giant E Sports setting. And helped create crowd funding, early access and kickerstarter etc etc etc etc etc
We have created a ton of content for games added to games cannons as a result.
I don't think Moore gets it.
We only dislike change which impacts us badly bit like what happened to the music industry.
Gamers dislike DRM due to the impact it has on legit users.
Can you tell me how it was a good thing Sim City was lacking in content from the first one and did not work for a month?
Moore if you played that game you would be annoyed too.
Okay some of us are loud but for good reason.
I did find it funny
"We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.'
This what DLC has become EA.
One of your free to play games was stated as being not free to play, point is EA you need to make sure you follow the leader. Dota 2 is a fair free to play game we love that Lol too.
Time for the games industry to grow up not be music. Digital games should cost way less along with map download content. You can provide quality service based products using the base you have.
You have a game engine build other IPs off that release them free to play whatever works take to a full retail release boom!
Release as a test demo if you have to if it a success you can build a new IP based off that.
Problem is gaming is being run the same way old media used to be it needs to look forward and provide the best for customers. We can screw you over like the Music companies did and do serious damage.
That my rant for the day.
07-09-2014, 02:15 AM
#2
Toke
PC Master Race
Originally posted by ResistTheSun
COO of EA Micheal Moore has given an interview to gamesindustry.biz
"I think we're going into almost a golden age of gaming, where it doesn't matter where you are, at any time, any place, any price point, any amount of time, there's a game available to you,"
"And our job as a company is to provide those game experiences. And then on our big franchises, tie them all together."
"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that,"
"Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."
"There is a core--controversial statement coming from me, sadly--that just doesn't like that, because it's different. It's disruptive. It's not the way it used to be. I used to put my disc in the tray or my cartridge in the top, and I'd sit there and play. And all of these young people coming in, or God forbid, these old people coming into gaming!"
"It's a completely different approach in the way we're listening to gamers and the way they want to consume games,"
"Half the people loved the fact that we were showing well into the future,"
"And then the other 50 percent were basically calling BS because it was conceptual prototypes (which is how we build games, by the way). So you're kind of damned if you do and damned if you don't. Our view was we wanted to get early feedback on where we were. And when we say early, we mean years in advance. Publishers typically, and we were no different in the old days, just don't like to do that. You just don't like to expose yourself and open the kimono to gamers to get that amount of feedback."
"You have to embrace social media as a plus rather than a negative,"
"Everybody has a megaphone now. Everybody has an opinion, and you learn to filter the rant from the constructive feedback."
"We were hearing a lot from the Need for Speed community saying, 'Wouldn't it be cool if? Couldn't we do that?' And you just know that you can't get that done [on a 12-month release schedule]. When we say 12 months, it's really 10 months of actual work. So you just make the decision that is better for gamers."
"They have adopted a franchise that was inextricably intertwined with Criterion for years," Moore said. "And they need the time to make it their own, and they deserve the time to do that. My job is to make sure we figure out something else that would go fill that revenue gap."
"We just have to embrace it," Moore said. "We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.' Then Shawn Fanning writes a line of code or two, Napster happens, and the consumers take control."
"I think the core audience that dislikes the fact that there are play-for-free games and microtransactions built into those... fine, I get that," Moore said. "As you know, I read all the stuff, and it is the most intelligent commentary on the web as regards games. There's no doubt about that. But every now and again, and you've seen me do it, somebody will come in there and say something stupid that I think is beneath the site itself and beneath the industry."
"I don't think anybody has to like it," Moore said. "I think that's where it goes. It's like me; I get grumpy about some things, but if the river of progress is flowing and I'm trying to paddle my canoe in the opposite direction, then eventually I'm just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now."
You can find more from the interview here You must login or register to view this content.
Core group of gamers unwilling to take change.
That part for me stands out from this interview mainly due to being a fallacy.
Gamers was one of the first groups to use Youtube and do live streaming, also created a giant E Sports setting. And helped create crowd funding, early access and kickerstarter etc etc etc etc etc
We have created a ton of content for games added to games cannons as a result.
I don't think Moore gets it.
We only dislike change which impacts us badly bit like what happened to the music industry.
Gamers dislike DRM due to the impact it has on legit users.
Can you tell me how it was a good thing Sim City was lacking in content from the first one and did not work for a month?
Moore if you played that game you would be annoyed too.
Okay some of us are loud but for good reason.
I did find it funny
"We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.'
This what DLC has become EA.
One of your free to play games was stated as being not free to play, point is EA you need to make sure you follow the leader. Dota 2 is a fair free to play game we love that Lol too.
Time for the games industry to grow up not be music. Digital games should cost way less along with map download content. You can provide quality service based products using the base you have.
You have a game engine build other IPs off that release them free to play whatever works take to a full retail release boom!
Release as a test demo if you have to if it a success you can build a new IP based off that.
Problem is gaming is being run the same way old media used to be it needs to look forward and provide the best for customers. We can screw you over like the Music companies did and do serious damage.
That my rant for the day.
"I think we're going into almost a golden age of gaming, where it doesn't matter where you are, at any time, any place, any price point, any amount of time, there's a game available to you,"
"And our job as a company is to provide those game experiences. And then on our big franchises, tie them all together."
"I think the challenge sometimes is that the growth of gaming... there's a core that doesn't quite feel comfortable with that,"
"Your readers, the industry in particular. I don't get frustrated, but I scratch my head at times and say, 'Look. These are different times.' And different times usually evoke different business models. Different consumers come in. They've got different expectations. And we can either ignore them or embrace them, and at EA, we've chosen to embrace them."
"There is a core--controversial statement coming from me, sadly--that just doesn't like that, because it's different. It's disruptive. It's not the way it used to be. I used to put my disc in the tray or my cartridge in the top, and I'd sit there and play. And all of these young people coming in, or God forbid, these old people coming into gaming!"
"It's a completely different approach in the way we're listening to gamers and the way they want to consume games,"
"Half the people loved the fact that we were showing well into the future,"
"And then the other 50 percent were basically calling BS because it was conceptual prototypes (which is how we build games, by the way). So you're kind of damned if you do and damned if you don't. Our view was we wanted to get early feedback on where we were. And when we say early, we mean years in advance. Publishers typically, and we were no different in the old days, just don't like to do that. You just don't like to expose yourself and open the kimono to gamers to get that amount of feedback."
"You have to embrace social media as a plus rather than a negative,"
"Everybody has a megaphone now. Everybody has an opinion, and you learn to filter the rant from the constructive feedback."
"We were hearing a lot from the Need for Speed community saying, 'Wouldn't it be cool if? Couldn't we do that?' And you just know that you can't get that done [on a 12-month release schedule]. When we say 12 months, it's really 10 months of actual work. So you just make the decision that is better for gamers."
"They have adopted a franchise that was inextricably intertwined with Criterion for years," Moore said. "And they need the time to make it their own, and they deserve the time to do that. My job is to make sure we figure out something else that would go fill that revenue gap."
"We just have to embrace it," Moore said. "We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.' Then Shawn Fanning writes a line of code or two, Napster happens, and the consumers take control."
"I think the core audience that dislikes the fact that there are play-for-free games and microtransactions built into those... fine, I get that," Moore said. "As you know, I read all the stuff, and it is the most intelligent commentary on the web as regards games. There's no doubt about that. But every now and again, and you've seen me do it, somebody will come in there and say something stupid that I think is beneath the site itself and beneath the industry."
"I don't think anybody has to like it," Moore said. "I think that's where it goes. It's like me; I get grumpy about some things, but if the river of progress is flowing and I'm trying to paddle my canoe in the opposite direction, then eventually I'm just going to lose out. From the perspective of what needs to happen in this industry, we need to embrace the fact that billions of people are playing games now."
You can find more from the interview here You must login or register to view this content.
Core group of gamers unwilling to take change.
That part for me stands out from this interview mainly due to being a fallacy.
Gamers was one of the first groups to use Youtube and do live streaming, also created a giant E Sports setting. And helped create crowd funding, early access and kickerstarter etc etc etc etc etc
We have created a ton of content for games added to games cannons as a result.
I don't think Moore gets it.
We only dislike change which impacts us badly bit like what happened to the music industry.
Gamers dislike DRM due to the impact it has on legit users.
Can you tell me how it was a good thing Sim City was lacking in content from the first one and did not work for a month?
Moore if you played that game you would be annoyed too.
Okay some of us are loud but for good reason.
I did find it funny
"We as an industry have to embrace change. We can't be music. We cannot be music. Because music said, 'Screw you. You're going to buy a CD for $16.99, and we're going to put 14 songs on there, two of which you care about, but you're going to buy our CD.'
This what DLC has become EA.
One of your free to play games was stated as being not free to play, point is EA you need to make sure you follow the leader. Dota 2 is a fair free to play game we love that Lol too.
Time for the games industry to grow up not be music. Digital games should cost way less along with map download content. You can provide quality service based products using the base you have.
You have a game engine build other IPs off that release them free to play whatever works take to a full retail release boom!
Release as a test demo if you have to if it a success you can build a new IP based off that.
Problem is gaming is being run the same way old media used to be it needs to look forward and provide the best for customers. We can screw you over like the Music companies did and do serious damage.
That my rant for the day.
Well yea DRM sucks and simcity is like watchdogs the fix was in the game code and took 5min to change. And I listen metal if I buy a album its because I like the whole album not 2 songs
07-10-2014, 10:55 PM
#3
ResistTheSun
In Flames Much?
Originally posted by Toke
Well yea DRM sucks and simcity is like watchdogs the fix was in the game code and took 5min to change. And I listen metal if I buy a album its because I like the whole album not 2 songs
Credit to EA for doing customer service better compared to their rival but still a long way to go.
Also feel that companies like this should have their boss play the title see how they feel.
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