(adsbygoogle = window.adsbygoogle || []).push({});For those that don't know what brand loyalty means here's the definition:
Brand loyalty is a pattern of consumer behavior where consumers become committed to brands and make repeat purchases from the same brands over time. Loyal customers consistently purchase products from their preferred brands, regardless of convenience or price.
Personally, if a product has always done right by me then I stick with it.
I guess most people would say I am. I'm playstation for life and would never buy an xbox, I'd say I'm loyal because I've already invested too much into this platform. Does this count?