Post: Activision May Charge For Online Gaming
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07-01-2010, 02:50 PM
#1
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With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
With game sales lagging and gamers extending their playtime with their favorite titles by playing online, Wedbush Morgan analyst Michael Pachtersees mega-publisher Activision finding a way to get money out of gamers spending tons of hours with games like Call of Duty: Modern Warfare 2.
According to Pachter, "Activision will find a way to monetize the 1.75 billion hours of Call of Duty: Modern Warfare 2 online play on the Xbox 360 in the first five months following the game’s release.
"In the future, we think that Activision will find a way to charge for some portion of online game play, and if successful, we think that other publishers will follow suit," Pachter said. "With the early June launch of the second Call of Duty: Modern Warfare 2 map pack, we think that online game play will continue to be a drain on gamers’ time and wallets, and think that sales could again slide into negative territory."
When asked if there was something that he'd like to change immediately, Activision CEO Bobby Kotick mentioned that he would like to have a subscription service for Call of Duty in an interview with the Wall Street Journal. "I would have Call Of Duty be an online subscription service tomorrow. When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call Of Duty world. I think our players would just have so much of a more compelling experience.
We don't yet have any hint as to when Activision or other publishers might begin testing their "online monetization" plans or what that exactly will entail. It could be everything from in-game ads, to selling special DLC items, to a full on subscription model, or even a variation of EA's Project Ten Dollar. Whatever it may be, news like this is not good for gamer's wallets that are already stretched thin in this economy.
Call of Duty: Black Ops is due this November while the "Resurgence Pack" for Modern Warfare 2 is currently available on the Xbox 360 and due out on July 6 for the PC and PS3.
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The following 3 users say thank you to MBO for this useful post:
07-13-2010, 12:00 PM
#101
ginjaninja88
Little One
i think the console makers will make a stand as xbox users pay enough for their online service already, and ps3 is all about free , it goes against their ethos.The games companies need the consoles to make money.Only way we can maintain free gaming is to play games that offer free gaming, and abandon those who want us to pay.
:n:
07-18-2010, 06:12 PM
#108
xxxJustice
Do a barrel roll!
Gaming has gone money hungry & its no longer what the gamer wants or JUST ALL ABOUT having fun, Its turned into how much can we make them pay to enjoy our games
, & thats a ****ing joke. What this guy really wants to say *We (Activision) will start charging a monthly fee to play our games * this will help pay for our DEDICATED SERVERS WE HAVE IMPLEMENTED to lay at rest all the modding & hacking of our games. On the other hand they charge stupid amounts of money for games & The day you buy the game in return the value is 65% less what it was worth upon purchase & then you need to pay for all the map packs they give out , & then we need to pay for a subscription service known as XBL. Its a Joke
Im not trying to be negative but the direction Game Studios are going does not meet with the current economy things need to change..:dance:
, & thats a ****ing joke. What this guy really wants to say *We (Activision) will start charging a monthly fee to play our games * this will help pay for our DEDICATED SERVERS WE HAVE IMPLEMENTED to lay at rest all the modding & hacking of our games. On the other hand they charge stupid amounts of money for games & The day you buy the game in return the value is 65% less what it was worth upon purchase & then you need to pay for all the map packs they give out , & then we need to pay for a subscription service known as XBL. Its a JokeIm not trying to be negative but the direction Game Studios are going does not meet with the current economy things need to change..:dance:
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