(adsbygoogle = window.adsbygoogle || []).push({});Sony have revealed details of a promotional campaign to launch the PlayStation Move which will allow UK gamers to trial the Move at local supermarkets before they purchase the Move.
Sony have dedicated £750,000 to spend on TV ads on programmes such as Big Brother, X-Factor and Premier League matches.
They have organized a UK nationwide supermarket tour which will consume a large chunk of the budget. This will include trips to Asda, Sainsbury's and Tesco sites across the country, allowing potential buyers to trial the game before purchase.
They will visit the following locations, spending three days at each store: