This thread outlines how Artix had to apologize to Blizzard for scheduling there Beta test of there new game on the same day World of Warcraft: Cataclysm was up for release.
Artix has had to apologized scheduling the alpha test of their new super MMO, HeroSmash, on the same day World of Warcraft: Cataclysm was up for release.
Originally posted by another user
"We had no idea we were releasing the alpha test on the same day until a player told me last night," says Artix's Founder/Paladin Adam Bohn. "The impact our new game release on Cataclysm could be catastrophic. They could lose literally 10s… or even single digits… of players. This was not anyone's fault, just bad timing. If Blizzard decides to push back their release date we are sure everyone will understand."
The game HeroSmash is Artix 6th biggest game based in web browsers. It has over 100 million registered players on the site. Alpha testing for HeroSmash begins Tuesday, December 7th.
More information on the new game for those who have never previously played or heard of HeroSmash:
Originally posted by another user
at sundown. Core features incls, anything goes skills and powers, and underpants that you can wear on the wrong side of your spandex. Taking the community driven spirit of Artix's game development process to a new level -- players will be selected to become major NPCs (non-player characters) during the alpha and one lucky player will actually rise to become main villain of the gameude real-time cooperative combat, flying, stylized "Vinyl" character
I think Coltz is right, it's a good and different marketing strategy. Think about how many people google WOW each day and this will be up in their results. Someone is bound to look at it, and may even go on to play the game.