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GameStop Looking to Sell Directly on Xbox Live/PSN
Gamestop wants to start selling content directly to customer's Xbox Live and PlayStation Network accounts.
According to MCV, they link your GameStop ID to your PSN or XBL, so when you turn your console on the content automatically downloads.
I don't understand the point in GameStop doing this seeing as though we can just go download games ourselves, however they do claim they sell a lot of PSN cards and XBL points.
Originally posted by another user
“We have been a huge seller of those points in the marketplace,” GameStop’s senior vice president and general manager of digital Shawn Freeman told Ars Technica.
“As I understand it, we’re neck and neck, or we sell even more, than they sell directly through Xbox Live or the PlayStation Network. Which speaks to our access to gamers who care about playing those games.
“Today you pick the card up off the rack that’s associated with that map pack, we ring it up as part of your transaction in the store, and then we give you the code that allows you go home and [access the content].
“Ultimately, we want to reduce even more of that friction, so when you buy that map pack in our store, we’re going to be able to associate your Xbox profile with your GameStop profile, and then automatically push that to your download queue.
“We’re the ones that do a great job of helping consumers understand what their opportunities and options are for playing games. By providing an opportunity for our sales associate to sell the games themselves to consumers, we can drive more of those sales.”
What do you think? Is this new concept pointless, or a good idea?
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