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To advertise the release of BF3 in the United Kingdom, EA went all out and brought tanks into London. They served as a free taxi or "tanksi" for people. The video is below and I thought it was pretty cool/funny.
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Haha that's pretty mad, It seems EA are going all out on the advertising.. I noticed Darren Bent had a Battlefield 3 top on for an interview prior to saturday :p