(adsbygoogle = window.adsbygoogle || []).push({});
From a distance, Nintendo would appear to be in some serious trouble. After stumbling with the launch of the 3DS, being forced to prematurely cut the portable's price tag, fumbling the introduction of Wii U, not offering enough quality titles for much of 2011 and forecasting $838 million in losses – a first ever for the company – for its current fiscal year many are correct in wondering what's happening with the Big N. How did things get this bad?
Though grim on the surface, and certainly nothing to take lightly, Nintendo is going to be just fine. While it's true the company hasn't expertly handled the transition from the DS and Wii to a new generation of hardware, most of the losses we're now seeing are simply a natural part of the rocky path back to what could be a new era of dominance. To make this situation into anything greater is simply premature, a blatant attempt to be sensationalistic and overly-dramatic.
As a result of worldwide DS sales dropping by two-thirds and Wii sales sliding by a third, Nintendo finds itself in a challenging position, being forced to broaden the install bases of aging platforms through price cuts and bundles while still moving its agenda forward. As its products sell at lower prices, and the remaining potential consumers dwindle, Nintendo has to simultaneously do something that costs a considerable amount of money – invest in the future.
You must login or register to view this content.
You must login or register to view this content.
You must login or register to view this content.