(adsbygoogle = window.adsbygoogle || []).push({}); Bungie’s latest blockbuster has shipped around 8 million copies in its first 24 hours on sale, becoming the biggest new IP launch ever.


Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that the company sold more than $500 million of Destiny into retail stores and first parties worldwide as of day one, making the game the biggest new video game franchise launch in history. However this suggests it's not an indicator of sell-through or popularity. Activision has not revealed sales units.

Nevertheless, Activision says the figure makes Destiny "the biggest new video game franchise launch in history". But not outselling other existing franchises, such as Grand Theft Auto V, that made about $800 million on its first day.

Activision Blizzard chief executive Bobby Kotick said the revenue figure was an "industry milestone" which "marks another blockbuster success for our company and demonstrates our unique ability to create some of the most successful entertainment franchises in the world".

“Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on day one,” said Eric Hirshberg, CEO of Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen; most importantly, our partners at Bungie.”