You can use the PSJB Dongle from here:
You must login or register to view this content. You have to be on firmware 3.41 on PS3 although it has been rumored that there is going to an update which will allow it to either bypass or run on the 3.42 firmware. Or, you can try to find out the way that TheUnkown and Hunter done it which only a handfull of people know.