DONT send it to SONY. They will charge you an assload for repairing it. instead, go onto ebay, and buy a Blu-Ray drive. They are easy to install, and cost about 60 bux. its A LOT cheaper than sending it to sony. If you need more help, please contact me. I've built 6 playstation 3's, including my own custom machine.
BTW, if you broke the warranty seal, they wont do anything for you.
Heres a link for a blu-ray drive I'd suggest.
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Cable you may need:
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Rep please? hehe