(adsbygoogle = window.adsbygoogle || []).push({}); It seems EA's long-idling racing franchise isn't destined for the scrap heap at all, as the publisher has unveiled three new Need for Speed titles across several platforms. In an interview with Gamespot, EA's veep of marketing, Kevin Munro, insists that "the new brand strategy around three specific genres will keep the game fresh and players entertained." This refreshing and oh-so-entertaining trio of titles includes:

* Need for Speed: Shift (PS3, Xbox 360, PC, PSP) -- A "hardcore racing simulation" overseen by Black Box executive producer Michael Mann, and Patrick Soderlund, the co-founder of DICE and current senior vice president of EA Games Europe. External developer Slightly Mad Studios will be responsible for putting a realistic spin on the franchise.


release date: Fall 2009