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This is probably what the conversations at sony have been like recently:
Employee at sony "Sir, I think you should look at this"
Head of sony "Is it important? I'm in the middle of a game."
Employee "um... Kind of sir."
Head of sony "Well ok then, what is it?"
Employee "This..."
Head of sony "That's just a freaking USB"
Employee "Its called a psJailbreak, sir"
Head of sony "Well what's it do?"
Employee "It allows them to turn any users console into a developers console and run unsigned codes and pirate games"
Head of sony "SHIT!"
Later on....
Employee "Sir, we've managed to get the psJailbreak banned in Australia"
Head of sony "Good, hows the fix on it going"
Employee "We've released a patch, but we've noticed that we haven't had anywhere near as many people updating as we used to."
Head of sony "But there it has been patched, so they can't go online with it right?"
Employee "That's correct sir."
Head of sony "Good job."
Later on...
Employee "Um.. Sir"
Head of sony "Oh god, what is it now?"
Employee "They've figured out how to downgrade"
Head of sony "Are you joking? Even we don't know how to do that!"
Employee "I'm being serious sir, but we've already got a patch ready and are going to send it out soon"
Head of sony "Good"
Later on...
Employee "Sir,"
Head of sony " what now? Did they figure out how to downgrade again?"
Employee "Not really sir,"
Head of sony "Then what?"
Employee "You remember GeoHotz unreleased find"
Head of sony "Oh god..."
Employee "Well apparently he's released it, and it's our signature"
Head of sony "Well atleast they don't know how to use it"
Employee "um... Sir, there are these new hackers called fail0verflow and they know how to use it..."
Head of sony "****"