(adsbygoogle = window.adsbygoogle || []).push({}); Despite the Xbox 360's one-year head start, analysts are already predicting that Sony's PS3 will soon surpass the Microsoft home video game console in terms of worldwide sales. It's a big thing if you're an active participant in the fanboy console wars, but apparently Sony isn't thinking too much about it.

Speaking to Industry Gamers, PlayStation software senior brand manager Scott McCarthy said that instead of the unit numbers, their focus is set squarely on the PS3's profitability.



"So do we pass Xbox 360? At the moment, I think we're trying to just keep up with inventory and trying to move as many units as we can through the channel," he said.



"It's also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we're going to achieve that this year and do even better next year."



Sony has time and again said that its consoles would have at least a ten-year lifespan. The PS3, in particualr, has been branded by the company as future-proof.



McCarthy likened Sony's plan to Nintendo's focus on making their platforms as profitable as possible. He added that Sony will aggressively campaign to increase the PS3's profitability this year. If the console happens to close the gap between it and the Xbox 360 then that's just icing on the cake.

McCarthy also took the opportunity to point out what Sony has in store for PS3 owners this year, specifically their software lineup.



"We obviously are very bullish on our platform. We do feel like we have a great message with Move... and we feel we have the strongest lineup we've ever had coming this year. PS3 has superior technology inside the box, and this is going to be the year where we make a lot of noise based on the exclusive titles you're going to be able to play," he said.



"Those things together will give us a voice," McCarthy continued. "We gained a lot of momentum with the 'It Only Does Everything' message, and that was a great hardware message, but this year we're going to follow it up with another punch that is an 'Only on PlayStation' message.

"You know, LittleBigPlanet 2 led us off; then we've got Killzone 3, SOCOM, Infamous 2, Twisted Metal, Uncharted, Resistance... the list goes on. And that's excluding Move specific software. For the gamer there's a lot to look forward to, and for the Move consumer there's also a lot to look forward to."



Killzone 3, which comes out today, seems to have already kept the PS3 ball rolling. Earlier this month, the Guerrilla Games-developed shooter reportedly experienced a spike in pre-order sales and gave the 160GB PS3 a sales boost as well.



Since it's only February, it remains to be seen if the PS3 does live up to analysts' expectations this year. Thanks to the constant reduction of costs neded to make a PS3, however, it doesn't seem too far fetched of an idea for Sony to catch up with the Xbox 360 and incerease the proftability of their console as well.

Sony Sony Sony... just joking screw you sony hope you fail and start listening to what we want instead.

Bro i feel the same way

Translation: We cut simple yet useful things like usb ports and card readers in the Slim because even a .5% higher profit margin is worth it.

Well if everyone does this "operation boycott Sony" then they will be screwed muahaha >:]