Post: EA Is Going Green.
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03-22-2011, 10:56 PM
#1
Tory Lanez
On bail right now
Today Electronic Arts (EA) Has announced a world wide initiative, this will reduce over 40% of all printed materials in the game box. This will get rid of / replace game manuals with "Easily accessible online / digital manuals". I find a big flaw in this though. What if you do not have access to the internet? (The green initiative WILL be applied on all PC titles).
The PlayStation®3 and Xbox 360® Saw these digital guides first with Fight Night Champion on the PS3 and Xbox 360 and Mass Effect™ 2 on PS3 and will continue with all EA titles shipping across the globe.
Ea say's their on disc manuals will be easily accessible on the main and pause menu. The online guides can also be viewed on PC You must login or register to view this content..
Originally posted by another user
“EA is committed to a healthy and sustainable environment,"
Originally posted by another user
“We are reducing packaging materials, eliminating printed manuals and increasing the availability of digital content at EA.com.
Originally posted by another user
In addition to this digital manual initiative, EA also embraces new environmentally-friendly, energy-efficient, and water-conserving technologies in the manufacturing and distribution of its products. Recently in North America, EA executed a full implementation of Reduced Material DVD Style Cases (RMCs) for PS3, Wii™, Xbox 360, and PC-DVD retail products. RMCs require less material and energy to produce than a standard DVD case, are made from 100% polypropylene, and are easy to recycle. EA has also made great progress by eliminating bulky shipping materials and implementing recycled materials whenever possible.
Original Speech:
EA Transitions to In-Game Digital Manuals and Reduces Overall Printed Materials By 40%
REDWOOD SHORES, Calif. – March 22, 2011 – Electronic Arts Inc. (NASDAQ: ERTS) today announced a worldwide environmental initiative that will reduce its printed materials in packaged products by 40%. Leading the initiative is a move to eliminate printed game manuals and replace them with easily-accessible digital manuals. The green initiative is being applied to all titles on PC, the PlayStation®3 (PS3) computer entertainment system and Xbox 360® video game and entertainment system from Microsoft. The program launched earlier this year with the release of Fight Night Champion on the PS3 and Xbox 360 and Mass Effect™ 2 on PS3 and will continue with all EA titles shipping across the globe.
EA’s on-disc manuals will be easily accessible via the main and pause menus. This will allow players to conveniently view instructional information on the fly as they play. Customers can also find EA digital manuals in multiple languages online at: You must login or register to view this content..
“EA is committed to a healthy and sustainable environment," said John Schappert, Chief Operating Officer at Electronic Arts. “We are reducing packaging materials, eliminating printed manuals and increasing the availability of digital content at EA.com.”
In addition to this digital manual initiative, EA also embraces new environmentally-friendly, energy-efficient, and water-conserving technologies in the manufacturing and distribution of its products. Recently in North America, EA executed a full implementation of Reduced Material DVD Style Cases (RMCs) for PS3, Wii™, Xbox 360, and PC-DVD retail products. RMCs require less material and energy to produce than a standard DVD case, are made from 100% polypropylene, and are easy to recycle. EA has also made great progress by eliminating bulky shipping materials and implementing recycled materials whenever possible.
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About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA Mobile TM and POGOTM. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is You must login or register to view this content.. More information about EA's products and full text of press releases can be found on the Internet at You must login or register to view this content..
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox LIVE are trademarks of the Microsoft group of companies. Wii is a trademark of Nintendo.
03-22-2011, 11:04 PM
#2
mitchell865
███
UBSTEP███
UBSTEP███
good thinking EA thats a way to get the new age parents to buy there shelterd kids sports games or to just make sure we dont run out of resources in 10 years either way good work
03-22-2011, 11:13 PM
#3
Tory Lanez
On bail right now
Originally posted by mitchell865
good thinking EA thats a way to get the new age parents to buy there shelterd kids sports games or to just make sure we dont run out of resources in 10 years either way good work
Agreed .
03-23-2011, 01:44 AM
#5
iRapeNoobz
umm... yeah
It's not going green,
it's cheapass wants to save money.
it's cheapass wants to save money.
03-23-2011, 04:24 AM
#6
NormL
Owner of The REAL eXp LLC
yup, they arent going green for the good of the planet, they are doing it for the good of their wallets...they are purging money bad in a few of their studios..and last year they laid off 1500 people...they could care less about the planet, they only care about profit margins.
04-15-2011, 04:01 PM
#8
444joel444
Gobble
It's couldn't care less, not could care less, please dont get things like that wrong, im sure you are an intelligent person.
04-15-2011, 07:13 PM
#9
skeezymofo
Pokemon Trainer
Digital manuals on game disk, accessible from xmb/dashboard would be cool.
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