(adsbygoogle = window.adsbygoogle || []).push({}); Sony Computer Entertainment boss Kazuo "Kaz" Hirai has revealed that his company loses money on every PS3 Slim sold.

Sony has always admitted that each sale of the original PlayStation 3 loses the firm money, but when questioned by The Times Online as to whether that'll still be the case with the revised PS3 hardware. Hirai stated:

"If you're just talking about the hardware alone, the quick answer is yes.

"That makes good headlines, but I don't actually know that that's the true nature of the business that we're all in, whether it's PlayStation, Xbox or the Wii.

"I think the better indicator is to look at the business as a whole platform, to ask: are you profitable in terms of the hardware, software and peripherals. And the answer to that question is yes on a gross profit level since the last fiscal year."

Sony is clearly making a decent profit on the sales of those DualShock 3s, then.

Losing money on each console is a commonplace business model within the industry, with each company looking to achieve success by driving down consumer prices and becoming a loss leader.

It was reported that Microsoft lost $4 billion with the original Xbox due to the high manufacturing costs of the console's internal hard drive.

PS3 Slim launches worldwide next week and is slimmer, quieter and cooler than the current PS3 'Fat'. It'll set you back £249.99.

Well, hopefully they'll sell a lot of Slims and that way they'll be making money, not losing it.

yeh i do think the slim is going 2 off i dont really like the look of them but hey who sits and looks @ there ps3 lol

One of my friends is so obsessed with his PS3 (fat) that he just sits in font of it and looks at it lol.

lol thats sad

I want one

i do i've never turned it on I just sit there staring at it all day...

there not losing money, they make 50 bucks every slim sold

And you would know better than a Sony executive?