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Sony is making a significant leap forward with the underlying technology in the PlayStation 4, but according to Sony Worldwide Studios President Shuhei Yoshida, it isn't limiting the company's ability to be nimble in terms of the console's cost.

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When asked if the company was prepared to compete with other consoles and hit a more favorable price, Yoshida said that Sony's decisions to use custom AMD hardware instead of its own proprietary Cell architecture has allowed it to save on R& and production costs.

"The architecture choice we have made this time around has allowed us not to invest to create dedicated factories and conducting factories and things like that — so that helps in order for us to provide an affordable price to consumers."


While Sony has yet to offer a sense of what the system will cost, it seems as though the company understands that with the advent of gaming-capable sub-$200 smartphones and tablets, consumers are more cost-conscious than ever.

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Thoughts?

On release I am positive it will cost nearly $500 but I see that cost rapidly decreasing.

dunno how much that converts to but i payed £480 for a ps3 60gb on release and theyve said it wont be priced as high like the ps3 was, im happy to pay £480 now that i can afford it lol i just needs this day one or early!

That's over $730 here. Very overpriced for a console in my opinion.

As long as the price isent over as much as the ps3 was on release date then i will certainly buy it.

exactly that, ps3 was alittle bit steap but i dont really mind, i have got my 6 or so years moneys worth which is great!



theyve said the ps4 wont be priced alot higher than competition this year liek they did with the ps3, thats one of the points that drove customers to xbox due to the huge price difference