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Sony Computer Entertainment Europe (SCEE) has announced that the very first PlayStation 4 TV advertisement will run during the upcoming Champions League final in May. The UEFA Champions League is currently underway and the final will be played at Wembley in London on May 25, 2013.


Recently, Sony and UEFA extended the Champions League sponsor deal to 2015. With the extension, Sony announced that they will only advertise the PlayStation brand during Champions League.


Sony has a history of promoting the PlayStation brand during the Champions League, dating back to the late 1990s with the PS1. Sony even advertised the February 20 PlayStation 4 unveiling during a Champions League match a few days prior.


It’s unknown if the TV ads will be simple “Sponsored by PlayStation 4″ bits, or whether Sony has a full blown 30-second or 60-second PlayStation 4 TV spot to showcase the new console.


The Champions League final is one of the most watched TV events in Europe every year, and it’s a perfect opportunity for Sony to start raising awareness about the PlayStation 4 to the casual gamer.


Sony’s deal as the official sponsor with UEFA is worth $40 million. The PlayStation 4 is expected to launch this Fall across the globe, with a reported You must login or register to view this content. in the US alone.


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ill have to watch it on YouTube i guess.

Thanks for the info. Can't wait to see the first ad, hopefully of the console and not a bunch of games.

awesome! thanks for posting can't wait to check it out!

sick cant wait

Awesome, seriously cannot wait for this.

personally i reckon it'll be adverts like this but more ps4 orientated:



or like the images below with somewhere on it like PS4 Coming Soon.

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---------- Post added at 10:58 AM ---------- Previous post was at 10:56 AM ----------

Its not going to be of any release date, or console pictures as they are yet to show them globally. this will come at E3 i would assume.

For now its just going to be hype for the ps4, little things that actually make you think its coming sooner rather then later.

im in agreement with you. E3 will be the big reveal to actually see the console. meanwhile in the commercial i expect to see much of the same kind of stuff you just posted and the PS4 logo with some kind of hyped up wording at the end to get the world ready for whats coming etc... i still cant wait to see it

I had a feeling they would use this, also a perfect backdrop to start off the hype.

Yeah i have this feeling they might show the console but yet reckon they most probably wont as well, just gotta wait and see, if they did show the console would be insane, but im not going to hold my breath haha