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Twitter is a beautiful thing. Sure, you can slap together a collage of boring, uninspiring posts from the microblogging service and put up a pretty good argument against its importance. However, the power of social media, when enough voices are put together, is truly a thing to behold. The recent “PS4 No DRM” campaign is the perfect example of a group of people voicing their opinions on a hot topic, and yes, employees over at Sony You must login or register to view this content.. We chronicled many of the workers’ Tweets that showed just how humbled the company has been by the thousands of statements pouring in, and even more evidence has come in showing that the movement is working.


Adam Boyes, the VP of publisher and developer relations at Sony Computer Entertainment America, decided to chime in on the popular hashtag that likely stood as a major cooperate talking point yesterday. Although many people on the outside are doubting the effectiveness of the campaign, which started as a You must login or register to view this content., Boyes claims that “it’s working” and Sony is “hearing the message loudly.”

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Boyes continues by saying that while hearing this type of feedback is influential from a website, seeing the dearth of messages from people who live and breath PlayStation “is powerful and humbling.” Twitter is a tool that helps link together major companies and its biggest fans, and while we don’t know at this time how big of an impact the hastag will have, what we’ve heard from Sony so far is encouraging.

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See this Micro$oft?

This shows that not only does sony listen to their fans and consumers, but they actually implement the ideas unlike MS, and that is why Sony will always have a better console in my opinion...

I think this is actually pretty good campaign. Btw, choosing console you choose the community too, so choose wisely :-)

Sony president, trolling. lol

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If he is joking with people about DRM, he is probably not going to go ahead with it.

I think it's safe to say their not going ahead with it on PS4

Yeah, joking about it and then doing it anyways wouldn't be a smart move.

Yea that's more of a 'Micro$oft' move

hopefully! it'd make the ps4 come out on top for definate

what is DRM campaign?