(adsbygoogle = window.adsbygoogle || []).push({}); Investment firm Wedbush Morgan has suggested the PlayStation 4 will retail in the US for $349, significantly lower than the PS3's starting price of $599.

In an E3 preview note to investors Michael Pachter, analyst at the company, estimates that the PlayStation 4 has a bill of materials at around $275, while Microsoft's Xbox One costs around $325. As such, Wedbush is expecting the new Microsoft console to cost $399.

But while Microsoft's new hardware may be priced higher initially, it's also more likely to be available at a subsidised price to the consumer through a subscription contract from a broadcast, cable or ISP provider.

"We believe the ability to watch live TV from a cable, telco, or satellite set-top box through Xbox One could entice an MSO to drive subscriptions through a subsidised box in exchange for a multi-year contract. The 'always connected' requirement for the Xbox One likely means that a broadband connection will be required, suggesting to us that ISPs may have an incentive to offer a subsidy as well.

"In addition, Microsoft could conceivably subsidise the Xbox One through prepaid Xbox Live Gold subscriptions (as it has done on a limited basis in the past) or premium Skype functionality as well. Similarly, Sony could subsidise the PS4 through prepaid PlayStation Network subscriptions, but unlike Microsoft, it does not have a history of doing so," he added.

"If the Wii U's popularity does not improve by the end of the year, many third-party publishers may pass on producing games for the console"

Looking at Nintendo, Pachter suggested the company needs to prove to consumers at E3 that it has an enviable line-up of titles for the rest of the year.

"Nintendo risks losing additional share to its console competitors if the quality and volume of content available for Wii U does not pick up markedly in the near-term.

"In addition, if the Wii U's popularity does not improve by the end of the year, many third-party publishers may pass on producing games for the console. We note that EA recently announced that it had no Wii U games in development, and it remains a possibility that the publisher will abandon the platform entirely. Should other third parties follow EA's lead, the Wii U could be relegated to a first party only platform."

While all eyes will be on the new console generation, Wedbush Morgan is also expecting a round of price cuts on the current generation technology. The PlayStation 3 and Xbox 360 are likely to have another $50 shaved off their prices, with the Wii dropping to $99. As well as a Vita price cut from Sony, there's also the possibility that Nintendo will try and boost Wii U sales with a $50 price cut or new software bundle.


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IMO, It looks more likely that the PS4 would cost like 350$ but I don't know, let's wait for what Sony has to say about it. I'm just posting this so everybody can see it and tell me what they think about it...

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$3500 = u$s 426 with the US Dollar at 8,20.

This is off topic man, so keep it Private if you want to keep talking.

I really hope it costs $350 - $400 that price is good.

Dolar is at 5,50 legal

$349 for the PS4 on launch day!?? Thanks! And here I was planning on $499. Looks like I'll take my saved $150 and invest in a few more PS4 game pre-orders..lol..

If you can't get it then that dollar does not exist, is not useful, so the dollar is 8,20. I will not answer any more as this is off topic.

If the PS4 isn't $500-600 I'll be shocked. $350 is unrealistic.

it will still be over $1,000 here in New Zealand :fa:

how much will the ps4 be ??