Originally posted by Hondarydr
Doesn't exactly fit with the whole "Holiday 2013", I don't really classify Halloween as a Holiday haha.
Here's some evidence to slightly back that rumor up... In an interview with Jack Tretton after the Sony conference, Jack was asked for a more specific launch date than 'Holiday Season'. Jack mentioned 'October November or December' when responding to to the questions, which seems to me he refers 'Holiday Season' to be three months, rather than Nov/Dec.
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Q: A specific launch date for PS4, we heard Holiday Season, but, can you tell us more specific than that.....
A: ...whether you get it in October November or December is somewhat irrelevant...