(adsbygoogle = window.adsbygoogle || []).push({}); Last November, Microsoft applied for a patent to gift achievements to viewers for watching TV. I’m not quite sure what to make of this myself.

The application states:

“Television viewing tends to be a passive experience for a viewer, without many opportunities for the viewer to engage or have interactive experiences with the presented content”. It further adds “to increase interactive viewing and encourage a user to watch one or more particular items of video content, awards and achievements may be tied to those items of video content.”


Although we don’t know if or how this will be implemented, Xbox One TV viewers could potentially see themselves receiving achievements for, let’s say, watching an entire TV series or a sporting event.


How would you feel about receiving achievements for watching your favourite shows? Or would you even be encouraged to watch other TV shows if this were to be implemented?


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Now they're encouraging you to watch more TV TV TV SPORTS SPORTS SPORTS with the added extra of achievements? Dafuq?

The fat humans in Wall-E makes sense now.